Product Marketing

The product is built, now let's tell the world!!

This isn’t the days of analogue TV. Being on social media is no guarantee of an attentive audience. What’s needed is content, consistency and a bucket load of patience. The aim is to find and engage a target audience, gradually building brand awareness and a tribe who agree with what the brand stands for.

Here’s where the superpower of collaboration shines through; with writers, photographers, videographers, animators and designers all at the social media strategist’s beck and call - bringing diversity to the content while maintaining a consistent brand identity throughout.

Email marketing is an exciting opportunity to connect directly with target audiences on a regular basis – so it’s not a privilege to abuse. Instead, a focus is placed on sharing valuable content that’s worth the reader’s attention - and newsletters should be created to catch their eye, be easily consumed and sustain interest from start to finish.

Much like social media, email marketing allows writers, photographers, videographers, animators and designers to come together under the direction of the social media strategist to create engaging content that helps achieve marketing goals.

If one picture is worth a thousand words, how many is a video worth? Probably an awful lot. Photo and video content perfectly compliment other services, such as social media and websites, by increasing engagement, retaining the audience's attention and being the most vivid means of telling a brand story.

Before arriving on the day of the shoot, videographers will have researched, discussed and determined the style of photo and/or video that best reflects the story behind the brand, product or service. After the shoot, there is still the opportunity to make further creative decisions involving pace, sound, colour and animation.