Join Us at the Forefront of Product Innovation

The Product Counsel fosters close collaboration with cross-functional teams, such as Engineering, GTM, Marketing, Enablement, Operations and Legal.

By working closely with these teams, it ensures seamless integration into the existing workflows and processes to drive outcomes and deliver value.

With a focus on building trust, empowering individuals, and promoting a collaborative work environment, The Product Counsel drives innovation and delivers exceptional value to the business as it scales.

We understand the unique challenges that come with product development and market expansion, and our expertise and guidance help navigate these complexities effectively.

TPC is your AI Transformation partner.

Join Us at the Forefront of Product Innovation

The Product Counsel fosters close collaboration with cross-functional teams, such as Engineering, GTM, Marketing, Enablement, Operations and Legal.

By working closely with these teams, it ensures seamless integration into the existing workflows and processes to drive outcomes and deliver value.

With a focus on building trust, empowering individuals, and promoting a collaborative work environment, The Product Counsel drives innovation and delivers exceptional value to the business as it scales.

We understand the unique challenges that come with product development and market expansion, and our expertise and guidance help navigate these complexities effectively.

Discover a dynamic lineup of events designed to inspire, educate, and connect product leaders. From hands-on workshops and expert-led webinars to exclusive product launch showcases, our events are built to elevate your skills and expand your network. Whether you're a seasoned PM or just starting your journey, there's something here for everyone. Don’t miss out—explore what’s coming up and be part of the conversation shaping the future of product management.

Join Us at the Forefront of Product Innovation

The Product Counsel fosters close collaboration with cross-functional teams, such as Engineering, GTM, Marketing, Enablement, Operations and Legal.

By working closely with these teams, it ensures seamless integration into the existing workflows and processes to drive outcomes and deliver value.

With a focus on building trust, empowering individuals, and promoting a collaborative work environment, The Product Counsel drives innovation and delivers exceptional value to the business as it scales.

We understand the unique challenges that come with product development and market expansion, and our expertise and guidance help navigate these complexities effectively.

Discover a dynamic lineup of events designed to inspire, educate, and connect product leaders. From hands-on workshops and expert-led webinars to exclusive product launch showcases, our events are built to elevate your skills and expand your network. Whether you're a seasoned PM or just starting your journey, there's something here for everyone. Don’t miss out—explore what’s coming up and be part of the conversation shaping the future of product management.

The team

The team

The team

Michael Barnaby

Founder & Principal

Michael is the Founder and Principal of The Product Counsel, where he utilizes his extensive experience in product management, data analysis, and technology to drive innovation for startups, scale-ups, and enterprise companies. Beginning his career in product management in 2010 while based in South Korea, he has successfully built and led products and teams across various stages of growth, from $0 to $1MM to over $200MM in annual recurring revenue (ARR).

Michael Barnaby

Founder & Principal

Michael is the Founder and Principal of The Product Counsel, where he utilizes his extensive experience in product management, data analysis, and technology to drive innovation for startups, scale-ups, and enterprise companies. Beginning his career in product management in 2010 while based in South Korea, he has successfully built and led products and teams across various stages of growth, from $0 to $1MM to over $200MM in annual recurring revenue (ARR).

Michael Barnaby

Founder & Principal

Michael is the Founder and Principal of The Product Counsel, where he utilizes his extensive experience in product management, data analysis, and technology to drive innovation for startups, scale-ups, and enterprise companies. Beginning his career in product management in 2010 while based in South Korea, he has successfully built and led products and teams across various stages of growth, from $0 to $1MM to over $200MM in annual recurring revenue (ARR).

Alex Barnaby

General Manager

Alex is the General Manager of The Product Counsel, responsible for overseeing all back-office functions, including human resources, payroll, and financial operations.

Alex Barnaby

General Manager

Alex is the General Manager of The Product Counsel, responsible for overseeing all back-office functions, including human resources, payroll, and financial operations.

Alex Barnaby

General Manager

Alex is the General Manager of The Product Counsel, responsible for overseeing all back-office functions, including human resources, payroll, and financial operations.

Lukas Buteliauskas

Principal Data Scientist

Lukas is a Full Stack Data Scientist at The Product Counsel, located in London, UK. He is adept at transforming complex business problems into actionable solutions, communicating with clarity and brevity. With expertise in various programming languages and AI technologies, Lukas has a strong background in machine learning, time series forecasting, and prompt engineering.

Lukas Buteliauskas

Principal Data Scientist

Lukas is a Full Stack Data Scientist at The Product Counsel, located in London, UK. He is adept at transforming complex business problems into actionable solutions, communicating with clarity and brevity. With expertise in various programming languages and AI technologies, Lukas has a strong background in machine learning, time series forecasting, and prompt engineering.

Lukas Buteliauskas

Principal Data Scientist

Lukas is a Full Stack Data Scientist at The Product Counsel, located in London, UK. He is adept at transforming complex business problems into actionable solutions, communicating with clarity and brevity. With expertise in various programming languages and AI technologies, Lukas has a strong background in machine learning, time series forecasting, and prompt engineering.

Dave Jenkinson

Senior Data Engineer

Dave is a seasoned Data Engineer and Business Intelligence specialist based in Cambridge, UK. With a strong focus on enabling businesses to unlock insights and drive performance, he excels in building scalable data solutions through modern cloud platforms and robust data pipelines. His leadership experience encompasses team coaching and project management, where he has successfully delivered self-service data models for various departments, allowing for agile, insight-led decision-making.

Dave Jenkinson

Senior Data Engineer

Dave is a seasoned Data Engineer and Business Intelligence specialist based in Cambridge, UK. With a strong focus on enabling businesses to unlock insights and drive performance, he excels in building scalable data solutions through modern cloud platforms and robust data pipelines. His leadership experience encompasses team coaching and project management, where he has successfully delivered self-service data models for various departments, allowing for agile, insight-led decision-making.

Dave Jenkinson

Senior Data Engineer

Dave is a seasoned Data Engineer and Business Intelligence specialist based in Cambridge, UK. With a strong focus on enabling businesses to unlock insights and drive performance, he excels in building scalable data solutions through modern cloud platforms and robust data pipelines. His leadership experience encompasses team coaching and project management, where he has successfully delivered self-service data models for various departments, allowing for agile, insight-led decision-making.

Luke Redfern

Principal Software Engineer

Luke is a Principal Software Engineer and technical leader based in London, UK, with over a decade of experience specializing in scalable solutions for complex technical challenges. His extensive expertise encompasses a variety of frontend frameworks such as React and Angular, as well as cloud platforms including AWS and Oracle Cloud Infrastructure (OCI).

Luke Redfern

Principal Software Engineer

Luke is a Principal Software Engineer and technical leader based in London, UK, with over a decade of experience specializing in scalable solutions for complex technical challenges. His extensive expertise encompasses a variety of frontend frameworks such as React and Angular, as well as cloud platforms including AWS and Oracle Cloud Infrastructure (OCI).

Luke Redfern

Principal Software Engineer

Luke is a Principal Software Engineer and technical leader based in London, UK, with over a decade of experience specializing in scalable solutions for complex technical challenges. His extensive expertise encompasses a variety of frontend frameworks such as React and Angular, as well as cloud platforms including AWS and Oracle Cloud Infrastructure (OCI).

Laolu Ganiy

Product Experience Designer

Laolu has helped design and ship impactful digital products from discovery to launch, loved and used by over 100k humans.

Laolu Ganiy

Product Experience Designer

Laolu has helped design and ship impactful digital products from discovery to launch, loved and used by over 100k humans.

Laolu Ganiy

Product Experience Designer

Laolu has helped design and ship impactful digital products from discovery to launch, loved and used by over 100k humans.

Testimonials

Testimonials

Testimonials

Marcelo Ulvert

CEO, WINR

"TPC conducted excellent discovery on WINR and really took us on a journey to challenge our thinking and land on a position which truly helps us take it to market"

Marcelo Ulvert

CEO, WINR

"TPC conducted excellent discovery on WINR and really took us on a journey to challenge our thinking and land on a position which truly helps us take it to market"

Marcelo Ulvert

CEO, WINR

"TPC conducted excellent discovery on WINR and really took us on a journey to challenge our thinking and land on a position which truly helps us take it to market"

Maria Berestovska

Product Manager, RDP

"Mike and the team have been very supportive, offering valuable guidance and encouragement throughout my coaching journey. They take the time to understand the unique challenges of our business and provide tailored advice and practical strategies. They have helped me navigate difficult conversations with stakeholders and supported my ongoing efforts to drive change within the organisation. I believe their expertise and collaborative approach have had a positive impact on both my professional growth and the company's progress."

Maria Berestovska

Product Manager, RDP

"Mike and the team have been very supportive, offering valuable guidance and encouragement throughout my coaching journey. They take the time to understand the unique challenges of our business and provide tailored advice and practical strategies. They have helped me navigate difficult conversations with stakeholders and supported my ongoing efforts to drive change within the organisation. I believe their expertise and collaborative approach have had a positive impact on both my professional growth and the company's progress."

Maria Berestovska

Product Manager, RDP

"Mike and the team have been very supportive, offering valuable guidance and encouragement throughout my coaching journey. They take the time to understand the unique challenges of our business and provide tailored advice and practical strategies. They have helped me navigate difficult conversations with stakeholders and supported my ongoing efforts to drive change within the organisation. I believe their expertise and collaborative approach have had a positive impact on both my professional growth and the company's progress."

Bosko Milekic

CPO and Co-Founder, Optable

"Working with TPC on refining our product strategy has been incredibly helpful. TPC brings years of experience and market insights that helped us hone in on our strengths and differentiators, ultimately driving deeper alignment across our organization."

Bosko Milekic

CPO and Co-Founder, Optable

"Working with TPC on refining our product strategy has been incredibly helpful. TPC brings years of experience and market insights that helped us hone in on our strengths and differentiators, ultimately driving deeper alignment across our organization."

Bosko Milekic

CPO and Co-Founder, Optable

"Working with TPC on refining our product strategy has been incredibly helpful. TPC brings years of experience and market insights that helped us hone in on our strengths and differentiators, ultimately driving deeper alignment across our organization."

Our values

Our values

Our values

Innovation

We believe in pushing the boundaries of technology and creativity. Continuous improvement and experimentation are at the heart of our work, enabling us to deliver cutting-edge solutions that meet our clients' evolving needs.

Innovation

We believe in pushing the boundaries of technology and creativity. Continuous improvement and experimentation are at the heart of our work, enabling us to deliver cutting-edge solutions that meet our clients' evolving needs.

Innovation

We believe in pushing the boundaries of technology and creativity. Continuous improvement and experimentation are at the heart of our work, enabling us to deliver cutting-edge solutions that meet our clients' evolving needs.

Integrity

We commit to the highest ethical standards in all our interactions. Transparency and honesty guide our relationships with clients, partners, and team members, ensuring trust and accountability at every level.

Integrity

We commit to the highest ethical standards in all our interactions. Transparency and honesty guide our relationships with clients, partners, and team members, ensuring trust and accountability at every level.

Integrity

We commit to the highest ethical standards in all our interactions. Transparency and honesty guide our relationships with clients, partners, and team members, ensuring trust and accountability at every level.

Customer-Centricity

Our clients are our priority. We strive to understand their unique challenges and goals, delivering tailored solutions that drive real impact. By maintaining a customer-first mindset, we ensure that our services empower clients to succeed in their industries.

Customer-Centricity

Our clients are our priority. We strive to understand their unique challenges and goals, delivering tailored solutions that drive real impact. By maintaining a customer-first mindset, we ensure that our services empower clients to succeed in their industries.

Customer-Centricity

Our clients are our priority. We strive to understand their unique challenges and goals, delivering tailored solutions that drive real impact. By maintaining a customer-first mindset, we ensure that our services empower clients to succeed in their industries.

Collaboration

As a remote agency, we prioritize open communication and teamwork across all locations. We leverage diverse perspectives and expertise to create a cohesive and inclusive environment where everyone’s ideas are valued and contribute to our collective success.

Collaboration

As a remote agency, we prioritize open communication and teamwork across all locations. We leverage diverse perspectives and expertise to create a cohesive and inclusive environment where everyone’s ideas are valued and contribute to our collective success.

Collaboration

As a remote agency, we prioritize open communication and teamwork across all locations. We leverage diverse perspectives and expertise to create a cohesive and inclusive environment where everyone’s ideas are valued and contribute to our collective success.

Adaptability

In the fast-paced world of product development and AI/ML, change is constant. We embrace flexibility and resilience, allowing us to quickly pivot and respond to new challenges and opportunities, ensuring we remain at the forefront of innovation.

Adaptability

In the fast-paced world of product development and AI/ML, change is constant. We embrace flexibility and resilience, allowing us to quickly pivot and respond to new challenges and opportunities, ensuring we remain at the forefront of innovation.

Adaptability

In the fast-paced world of product development and AI/ML, change is constant. We embrace flexibility and resilience, allowing us to quickly pivot and respond to new challenges and opportunities, ensuring we remain at the forefront of innovation.

We are committed to fostering a culture that reflects our mission and enhances our capabilities in delivering outstanding product and AI/ML services.

Request a consult

We are committed to fostering a culture that reflects our mission and enhances our capabilities in delivering outstanding product and AI/ML services.

Request a consult

We are committed to fostering a culture that reflects our mission and enhances our capabilities in delivering outstanding product and AI/ML services.

Request a consult

The Product
Counsel

The Product Counsel is designed to revolutionise how businesses operate.

Company

Services

Careers

Privacy policy

Copyright © 2025 The Product Counsel

The Product
Counsel

The Product Counsel is designed to revolutionise how businesses operate.

Company

Services

Careers

Privacy policy

Copyright © 2025 The Product Counsel

The Product
Counsel

The Product Counsel is designed to revolutionise how businesses operate.

Company

Services

Careers

Privacy policy

Copyright © 2025 The Product Counsel

The Product
Counsel

The Product Counsel is designed to revolutionise how businesses operate.

Copyright © 2025 The Product Counsel